Hold and release: how every batch earns its way out of our kitchen

Dry pet food is safe because it is dry. Most food safety in kibble comes down to keeping moisture, mould and bacteria out, and proving it before a bag leaves the building. Corey calls its system the Attentive Process.

1. Water activity, measured in-house

Water activity is not the same as moisture content. It measures how much water is available for microbes to use. Keeping it low is one of the most important ways to prevent mould or bacterial growth, so Corey's quality assurance team, a group of trained biologists, tests it on site.

2. Microbial testing by a third party

Samples from each batch are randomly selected and sent to an independent laboratory for microbial testing. An outside lab means an outside set of eyes.

3. Hold and release

Product is held at the facility until results are in. Nothing ships on hope.

4. Physical quality checks

Durability checks make sure kibble doesn't break down before it reaches your home. The team also checks consistency in shape, size and colour across every batch.

5. A clean, calibrated plant

From cleaning to calibration, equipment checks keep the line running safely for the people who make the food and to the standard of the pets who eat it. Corey meets AAFCO and CFIA standards, and its facility is audited and approved by CFIA, USDA and FDA.